National center for infection control professionals, healthcare experts, manufacturers, distributors, suppliers and consumers focused on best practices in hand hygiene and hand sanitizer products

Wednesday, October 31, 2007

Spot On-Germ Off -Responsible Advertising

Adam Meyer, a Florida-based creative advertising expert and principal of Crystal Clear Art has done a great job of capturing the essence for Soapopular's alcohol-free hand sanitizer awareness campaign..

If your screen can't zoom in--the image displays a photo of what hands look like after repeatedly applying alcohol based sanitizers, and references 12,000 reported cases of alcohol poisoning in children directly attributed to alcohol hand sanitizers..."

The image on the right is the alcohol-free, kid friendly alternative-- effective at killing the same germs, including MRSA, but without the alcohol. And this product is applied via a foamy dispenser, its antiseptic and hypoallergenic..and no fragrance.

Nice work Adam!!! Donny Deutche is looking for you!

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