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Wednesday, July 28, 2010

The Largest Maker of Alcohol-Hand Sanitizer Lays Off 150 Workers; Consumers Voting With Their Hands and Moving to Alcohol-Free Hand Sanitizer Products

Excerpts from July 15 news story published by the Beacon Journal in Ohio..

GOJO Industries — maker of instant hand sanitizer Purell — will lay off about 150 employees at its manufacturing facility in Cuyahoga Falls.

GOJO said the company decided to reduce its work force ''only after other options were exhausted.''

When canvassing various marketers of non-alcohol hand sanitizer products and discovering that their respective businesses have been doing "just fine, thank you..most people call to say they won't buy alcohol hand sanitizers any more..", this outlet would surmise that when it comes to the curtain falling on alcohol-based hand sanitizer products, we can hear the fat lady singing..

Side-bar note: a little birdie whispered to us that GOJO--the people that make Purell, has initiated a "cease and desist" notification via the court system against a minority-owned firm that happens to be one of the more outspoken marketers of alcohol-free hand sanitizers.

According to sources, included in the citations made in GOJO's 100-page+ legal letter from their law firm to the company in question, GOJO is asserting that "the defendant has been stealing business from [plaintiff] and hurting their market leadership role by telling consumers that Purell (and other) alcohol hand sanitizers irritates the skin, is flammable, and is not a really good idea to put into the hands of un-supervised children of any age..."

Among other recourse in this legal action, GOJO is purportedly seeking the defendant to pay the profits made by the defendant in the course of defendant's selling their alcohol-free hand sanitizer products, profits that otherwise would have been made by GOJO, if those stupid consumers would have bought Purell instead.

When we hear about those kinds of David v. Goliath law suits and the related assertions, that's when we know the industry incumbent (a/k/a plaintiff) is already yesterday's news, and one can only guess that their [plaintiff]executives are looking at the value of their corporate pension plans and hoping they can retire next week!

Tune in to the hand sanitizer war story as it unfolds right into our hands!

1 comment:

Anonymous said...

those people from gojo are notorious for unscrupulous behavior...they sue anyone and everyone that gets in their's a laugh..back in 2002 they petitioned the FDA to block alcohol-free hand sanitizers that use bzk...the fda dismissed them out of hand...but the funny part is...J&J--which owns the right to sell Purell to retail stores and distributors, promotes their house brand "BandAid Foaming Antiseptic"..which is exactly the same ingreident as the other alcohol-free hand sanitizers! .. lets give gojo the Honorary BP PR Blunder of the Year Award!!